If you are a passenger travelling by bus everyday especially RapidKL, you should find that since the beginning of the year (maybe last year end, forgot about the actual date), there are 2 LCD screens installed on the bus where TV programmes show.
Now besides sleeping :P, there is another thing I can do on the bus -- watching TV. Ads are unavoidable as it's the purpose of this narrowcasting service is in place. What I preferred, is their special programme, including Discovery Channel, Education Channel & Funniest Animation Channel. It's another of marketing approach from the advertiser and it's actually can be an effective way.
Of course, they can't depends on this TV programmes to help them to get more passengers. If they don't improve their service, their business will still getting down.
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